Marketing your travel agency online can be quite tough. The competition is high and without the right marketing strategies in place, you can quickly burn effort and money with little return on investment. If this is how you feel right now, then hit pause for a little while, recollect your thoughts, and read on ahead. In this blog post, we talk about 3 effective marketing strategies for your travel agency online. Use these strategies to send the right message, to the right people, at the right time to make the most of your marketing campaigns.
1. Be creative with your social media posts
Social media marketing is an ever changing landscape and to keep up, you need to be creative. This means adding variety to your social media posts so that they don’t all look and feel the same.
As a travel agency, you can engage with followers by producing content based on industry news, new deals and packages, tips and tricks for traveling, and destination highlights.
Here are a few ideas on how you can get creative with, and start adding variety to your social media posts:
Make use of video content
This is highly relevant to the travel industry since reading about travel destinations is one thing, but watching videos and visualizing them is much more immersive. Hubspot reports that 72% of users prefer video to learn more about products and services than text-based content.
Therefore, the best way to engage better with your audience is to start creating (and sharing) video content from your tours and travel groups. Take this post from Expedia as an example of how you can utilize video content for social media marketing:
Look up and share tips and tricks from Pinterest
Pinterest is a great platform for exploring ideas and learning new things – especially when it comes to things like traveling and cooking. Therefore, a new method of finding tips and tricks to share with your followers can be to follow and look up travel-related content on Pinterest.
You can search for keywords such as ‘traveling’, ‘packing’, and ‘vacation’ to find some good dos and donts, checklists, and other tips and tricks that you can share.
For example, take this post from Arzo Travels that provides a handy guide on what you should pack in a carry-on bag while traveling.
Once you find something that you like, you can pin it to your collection and then share it with your followers on Facebook, Instagram, and other social platforms periodically. This way you are curating useful content for your followers, without having to go through the process of creating it yourself.
You may also enjoy: 7 Tips to Take Amazing Food Pictures When You’re Traveling
Design eye-catching travel posters
A proven method of engaging with your target audience is to show them exactly what they want in a precise, visual manner. To elaborate further, when looking for a tour package, what do people want to see? Where (are they going), what (are they going to do i.e. itinerary), how much (will it cost), and how long (will the tour be).
The best way to present this information to audiences is through a visually compelling travel poster. The poster should highlight all key pieces of information in a format and manner that is easy to understand and consume.
Fortunately, you don’t have to reinvent the wheel while doing this. With a graphic design tool such as PosterMyWall, you can find dozens of travel poster templates that you can quickly customize to prepare your next engaging social media post.
2. Present the ‘real’ experience with live videos
In the old days, live streaming was restricted to only those who had the right technology and the teams. However, thanks to the effort of social platforms such as Facebook Live, nowadays anyone with a smartphone can become a broadcaster. What makes live streaming so different from traditional video content? It opens up communication, gives a far more immersive experience, and enables audiences to view and engage with you in real-time.
For travel agencies, live videos are an excellent tool for promoting their services. You can show your followers exactly how it feels to travel to different locations, all while giving them a 360-view of the location, hotels, and culture in real-time.
To illustrate, let’s imagine you are on a travel destination and go live on social media. Not only can you show your followers what the experience is like, but you can also answer their questions (about the culture, hotel rooms, etc.) in real-time through visual means. This can help you improve conversion and connect on a whole new level with your followers.
As an example, here is a live stream of a tour of Crown Point Tobago on the platform Heygo.
3. Make use of email marketing
One of the most valuable assets for any marketer is their email database. According to a study from Oberlo, email marketing delivers a very high return on investment, earning you an average of $42 for every dollar spent. This shows why email should be a part of your online marketing campaign.
Here is how you can get started with email marketing for your travel agency:
● If you have a website, put in a subscription form so that you can collect emails and start building your email database. To incentivize this, you can tell your target audience that users who subscribe will get exclusive promotional deals, offers, and discounts so that they are interested.
● When customers purchase a tour package or service from you, be sure to ask them for their email so you can build your email database. This will help you when you want to remarket new deals and promotions to existing customers.
● Share travel posters, newsletters, and other promotional content (such as the ones you create for social media) with your email database. Make sure that you include all relevant information, including ways to contact you so that potential leads who are interested in your services can engage with you.
You may also enjoy: 20 Top Staple Foods From Around The World – Infographic
Going above and beyond with travel marketing
The travel industry is all about building connections with customers and providing a trustworthy experience. The key takeaway from this blog post is to understand the different ways that you can make use of social platforms and email marketing to promote your travel agency.
What you should aim for is to provide all the relevant information to your target audience through multiple channels and mediums. This will make sure that you are on their mind the next time they are looking to travel, and from there on it is about locking in the right deal with individual customers.